SUDBURY -- It may be frigid outside, but things are heating up in northern Ontario as many are getting ready to ring in another Valentine's Day.

The members at One Eleven Seniors got an early start to their celebrations on Thursday, so as to not conflict with Friday's bingo session.

There was singing, dancing and all sorts of sweet foods and concoctions for people to consume.

"Well over the years I never really celebrated Valentine's Day but I'm enjoying myself today, being with people I love and we're having a good time," said member Suzanne Le Francois.

However, not everyone will be getting this early start to the holiday and some owners expect they will be busy right up until their stores close on Friday evening.

A 2016 survey for 'Retail Me Not' found 42 per cent of men admitted to buying their gifts last minute, compared to 32 per cent men.  

Lucy Laverdure has been busy for a few weeks at Lucy's Fine Jewellery, as people get ready for the big day.

"They find it hard, some of them, to decide, some know right off the bat and some come in a couple weeks ahead of time," she told CTV News.

Laverdure has even been seeing a trend –with some people coming in and re-purposing old jewellery to make it new again.

The phone has been ringing off the hook at Guilty Pleasures Bakeshop says owner,  Justine Martin, as Valentine's Day revellers with a sweet tooth have been clamouring to get their hands on their Vulgar Valentine's cookies.   

"Valentine's Day is the single busiest day of the year for most bakeries, it definitely is for us. We are completely swamped. We have sold out of all of our pre-sale stuff, we're hosting a dinner tomorrow night, an eight course fancy dinner for all of our couples and that sold out a few weeks ago," said Martin.

"Valentine's Day is crunch time."

Martin says one of the most popular products they have ever sold is their 'Vulgar Valentine's cookies' which are being sold just as fast as she can make them.

"In terms of production, we do start making stuff pretty early. I'll make large batches of cookie dough, freezing it and getting it done so that when we are ready to go, we can roll out dough and mass produce cookies like nobody's business," said Martin.

The bakeshop says it has predominantly been seeing a large amount of women clientele but there have still been one or two men coming in to get their hands on a sugary treat.

Over at Lougheed Flowers, it's their Superbowl. Thousands of roses are expected to fly out the door in the coming days.

"It's a very exciting time, it's my favourite holiday of the year," said store manager Karen Halverson. "it's the busiest, the busiest single day of the whole year and the nice thing about it is it's quick and it's over with and usually your clientele are men and women that are madly in love and wanting to express that so it's a fun time."

Halverson says it's all hands on deck, a team effort, with everyone working together to create designed pieces for those sweethearts in the Sudbury region.

"There's a lot of people who do order ahead of time but most often it's last minute," said Halverson.

"We've had a lot of extravagant arrangements go out to men this season, we were just commenting on that, so that's kind of nice too."

According to Statistics Canada, more than 76-million dollars in cut roses and rose buds were imported into the country in 2017 alone.

Experts say it's not too late, in case you haven't found that special something.

Halverson's best advice, pick up the phone and give them a call.