North Bay app aims to redirect online shoppers to local retailers
A North Bay company is trying to take on the online giant Amazon.
The One Red Maple app is up and running, which aims to redirect online shoppers to locally owned stores selling the same products as corporate chains, all to encourage customers to shop local.
"We are basically the marketing engine for small, independent stores," Mark Sherry, president of One Red Maple, said.
The app is currently only up and running in North Bay.
The app is free to download on both iPhone and Android.
Described as the ‘retail Robin Hood’, the smartphone app intercepts online shoppers on big retail or brand websites and finds the same products in the local market.
The idea for the app came before the pandemic started and is meant to level the playing field between large chains and smaller independent retail stores. In the wake of COVID-19, the divide has gotten even wider.
"Let's say you're shopping on Amazon and you're at the final product page and you're looking at it," said Sherry.
"We will try and look through all of North Bay's inventory, find a match and show that match to you."
How it works is; the app scrapes the online inventory of independently owned businesses and puts it in its large database.
"One of the challenges they have is showing up in a Google search or showing up at all," Sherry explained.
As you start searching for products, the app will find the local options; which are sometimes cheaper. There is also another way it works for people surfing the web on a desktop computer or laptop.
"There's an extension, so if you have a desktop or laptop, you can download the extension on Google Chrome or Firefox," Sherry added.
"We can get people to use it and change their shopping behaviours, we can change every downtown."
The North Bay and District Chamber of Commerce has been very supportive of the app’s launch.
"The One Red Maple App is all about supporting and shopping local. It keeps wealth and jobs local which is positive for both business and local economy. We all need to get behind it by downloading the app and the more businesses that get involved the more robust the app experience will be," Donna Backer, director of development, policy and communications at the North Bay and District Chamber of Commerce, said in a statement.
Lori Laporte, of Laporte's Nursery and Greenhouse, calls the app a “game changer” for her business and other small businesses in the city after two years of pandemic hardship.
"Mark and his team stopped by one day and showed me if you google a bird feeder on google or amazon, the feeder comes up and they showed it to me in my store, the price of it in my store is half the price," Laporte told CTV News.
In a few weeks, it will be open for Sudbury residents and businesses with plans down the line to expand to all of Canada and North America.
CTVNews.ca Top Stories
Which Canadian cities have the highest and lowest grocery prices?
Where you live plays a big factor in what you pay at the grocery store. And while it's no secret the same item may have a different price depending on the store, city or province, we wanted to see just how big the differences are, and why.
'State or state-sponsored actor' believed to be behind B.C. government hacks
The head of British Columbia’s civil service has revealed that a “state or state-sponsored actor” is behind multiple cyber-security incidents against provincial government networks.
Swarm of 20,000 bees gather around woman’s car west of Toronto
A swarm of roughly 20,000 bees gathered around a woman’s car in the parking lot of Burlington Centre.
Mother assaulted by stranger while breastfeeding baby in her car: Vancouver police
A person was arrested in East Vancouver Thursday after allegedly entering a car while a mother was breastfeeding her four-month-old boy.
More than half the Canadians once detained in Syrian camps for suspected ISIS family members have returned home
A total of 29 Canadians have been freed from detention camps in northeast Syria and brought back to Canada since human rights advocates began lobbying for their release years ago.
Rare severe solar storm Friday could bring spectacular aurora light show across Canada
A rare and severe solar storm is expected to bring spectacular displays of the northern lights, also known as aurora borealis, across much of Canada and parts of the United States on Friday night.
Canada abstains from Palestinian UN membership vote but supports two-state solution
Canada was one of 25 countries that abstained from a United Nations vote on Palestinian membership that passed with overwhelming support on Friday.
Amish youth experience a rite of passage called Rumspringa. It’s not what you might think
The idea of “Rumspringa” has a specific spot in the American imagination. A rite of passage for young people in some Amish communities, Rumspringa is seen by most outsiders as a wild time away from strict Amish rules, when teenagers can experiment with the modern vices of the world.
Djokovic needs medical attention after getting knocked on the head by a water bottle at Italian Open
Novak Djokovic needed medical attention after apparently getting knocked on the head by a water bottle after a win at the Italian Open on Friday.