Tourism North Bay launches new magazine to lure travellers to city

Tourism North Bay is launching a new magazine highlighting scenic views and activities while in the city, hoping to attract new visitors to the city.

The nearly 60-page publication is called ‘discover North Bay’ and it dives into the Gateway City’s destinations that tourists won’t want to miss.

In a digital age, officials said paper publications are still effective.

“We are still seeing that as far as feedback through our travel information centres in the Province of Ontario,” said Tourism North Bay executive Director Tanya Bedard.

“We felt it was still appropriate to do a print as well as a digital copy.”

The magazine features insider tips from fishing anglers and power sports enthusiasts, the rich tapestry of Indigenous history and culture, must-visit attractions and events, celebrating the Air Force Defence history as well as sharing valuable insights for travellers seeking authentic experiences and memorable adventures.

The nearly 60-page publication is called ‘discover North Bay’ and it dives into the Gateway City’s destinations that tourists won’t want to miss. (Eric Taschner/CTV News)

The nearly 60-page publication is called ‘discover North Bay’ and it dives into the Gateway City’s destinations that tourists won’t want to miss. (Eric Taschner/CTV News)

The magazine aims to capture the beauty of the area and includes a top-10 list of things to do while in the city.

“It’s a lot more of an urban feel. It also has the mix of natural environments, of course,” Bedard said.

“But we’re going for more of a lure piece which will create the longevity that we’re looking for.”

The magazines will be distributed to tourist information sites across Ontario in the coming weeks. Tourism officials worked with local shutterbugs to capture the surrounding beauty and events to bring it to life.

Photographer Eric Treleaven was part of the project.

“I think we’ve got a lot to offer -- more than a lot of people know,” Treleaven said.

Year-round activities

“I’ve been with them for two months. I’ve been shooting some of the outdoor cycling photos and some of the fishing photos.”

Instead of adding the dates of events, Bedard said the goal is to highlight year-round activities and take readers through the heart of the city.

Tourism numbers are slowly catching up to what they were before the COVID-19 pandemic.

“Occupancy numbers are starting to rebound. We do have a little bit of work to do here locally and specifically in northern Ontario,” Bedard said.

“However, it is showing progress.”

A full digital copy is also now available here.