Tourism North Bay launches new magazine to lure travellers to city
Tourism North Bay is launching a new magazine highlighting scenic views and activities while in the city, hoping to attract new visitors to the city.
The nearly 60-page publication is called ‘discover North Bay’ and it dives into the Gateway City’s destinations that tourists won’t want to miss.
In a digital age, officials said paper publications are still effective.
“We are still seeing that as far as feedback through our travel information centres in the Province of Ontario,” said Tourism North Bay executive Director Tanya Bedard.
“We felt it was still appropriate to do a print as well as a digital copy.”
The magazine features insider tips from fishing anglers and power sports enthusiasts, the rich tapestry of Indigenous history and culture, must-visit attractions and events, celebrating the Air Force Defence history as well as sharing valuable insights for travellers seeking authentic experiences and memorable adventures.
The nearly 60-page publication is called ‘discover North Bay’ and it dives into the Gateway City’s destinations that tourists won’t want to miss. (Eric Taschner/CTV News)
The nearly 60-page publication is called ‘discover North Bay’ and it dives into the Gateway City’s destinations that tourists won’t want to miss. (Eric Taschner/CTV News)
The magazine aims to capture the beauty of the area and includes a top-10 list of things to do while in the city.
“It’s a lot more of an urban feel. It also has the mix of natural environments, of course,” Bedard said.
“But we’re going for more of a lure piece which will create the longevity that we’re looking for.”
The magazines will be distributed to tourist information sites across Ontario in the coming weeks. Tourism officials worked with local shutterbugs to capture the surrounding beauty and events to bring it to life.
Photographer Eric Treleaven was part of the project.
“I think we’ve got a lot to offer -- more than a lot of people know,” Treleaven said.
Year-round activities
“I’ve been with them for two months. I’ve been shooting some of the outdoor cycling photos and some of the fishing photos.”
Instead of adding the dates of events, Bedard said the goal is to highlight year-round activities and take readers through the heart of the city.
Tourism numbers are slowly catching up to what they were before the COVID-19 pandemic.
“Occupancy numbers are starting to rebound. We do have a little bit of work to do here locally and specifically in northern Ontario,” Bedard said.
“However, it is showing progress.”
A full digital copy is also now available here.
CTVNews.ca Top Stories
Canadian former Olympic snowboarder wanted in Ontario double homicide: DOJ
A Canadian former Olympic snowboarder who is suspected of being the leader of a transnational drug trafficking group that operated in four countries is wanted for allegedly orchestrating the murder of an 'innocent' couple in Ontario in 2023, authorities say.
Ontario school board trustees under fire for $100K religious art purchase on Italy trip
Trustees with an Ontario school board are responding to criticism over a $45,000 trip to Italy, where they purchased more than $100,000 worth of religious statues.
A photographer snorkeled for hours to take this picture
Shane Gross, a Canadian marine conservation photojournalist, has won the title of Wildlife Photographer of the Year.
Tobacco giants would pay out $32.5 billion to provinces, smokers in proposed deal
Three tobacco giants are proposing to pay close to $25 billion to provinces and territories and more than $4 billion to some 100,000 Quebec smokers and their loved ones as part of a corporate restructuring process triggered by a long-running legal battle.
More Trudeau cabinet ministers not running for re-election, sources say shuffle expected soon
Federal cabinet ministers Filomena Tassi, Carla Qualtrough and Dan Vandal announced Thursday they will not run for re-election. Senior government sources tell CTV News at least one other, Marie-Claude Bibeau, doesn't plan to run again, setting the stage for Justin Trudeau to shuffle his cabinet in the coming weeks.
Robert Pickton's handwritten book seized after his death in hopes of uncovering new evidence
A handwritten book was seized from B.C. serial killer Robert Pickton's prison cell following his death earlier this year, raising hopes of uncovering new evidence in a series of unprosecuted murders.
Former members of One Direction say they're 'completely devastated' by Liam Payne's death
The former members of English boy band One Direction reacted publicly to the sudden death of their bandmate, Liam Payne, for the first time on Thursday, saying in a joint statement that they're 'completely devastated.'
Israel says it has killed top Hamas leader Yayha Sinwar in Gaza
Israeli forces in Gaza killed top Hamas leader Yahya Sinwar, a chief architect of last year's attack on Israel that sparked the war, the military said Thursday. Troops appeared to have run across him unknowingly in a battle, only to discover afterwards that a body in the rubble was Israel's most wanted man.
Indian government employee charged in foiled murder-for-hire plot in New York City
The U.S. Justice Department announced criminal charges Thursday against an Indian government employee in connection with a foiled plot to kill a Sikh separatist leader living in New York City.