Sudbury Infant Food Bank launches Holiday campaign
The 'All We Need For Christmas' campaign launched Thursday morning in support of the Sudbury Infant Food Bank.
A local advertising and marketing firm, Petryna, started the initiative 16 years ago.
The 'All We Need For Christmas' campaign launched Thursday morning in support of the Sudbury Infant Food Bank. (Alana Everson/CTV News)
"About 16 years ago, we were looking for a community initiative that we could get behind that nobody was getting behind," company president David Petryna said.
"Our staff looked around and found the Infant Food Bank and said this looks like a really great cause."
The Holiday campaign raises money and supplies for babies and children in the area who need items ranging from formula to diapers and other necessities.
This year, teams can also create a virtual crib to gather online donations.
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"Right now, we currently serve between 300-500 families, but we are seeing an increase in our registrations," said the food bank's director, Cherie Bonhomme.
"The cost of living, like, everyone knows it’s going (up) and everyone is kind of feeling that crunch and our families are definitely coming in needing more and they need more support."
Donations can be dropped off at the Infant Food Bank, 1032 Lasalle Blvd., Monday to Thursday from 10 a.m.-2 p.m.
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