World premiere of Guinness World Record exhibit launching at Science North
SUDBURY -- A new exhibit opening this weekend at Science North in Sudbury celebrates world-breaking science.
The Science of Guinness World Records is the latest special exhibition to open at Science North, and is making its world premiere here in northern Ontario.
"We’re really excited to bring the science of Guinness World Records to Sudbury in an amazing, soon to be travelling exhibit," said John Corcoran, the director of travelling shows for Ripley Entertainment.
"It gives people the opportunity to learn about Guinness World Records, to watch Guinness World Records but most excitedly to actually attempt Guinness World Records titles."
Opening Saturday March 7, the exhibit is aiming to educate people of all ages, about the science behind world record attempts.
"It’s kids having fun and sort of without knowing it we’re slipping a little bit of science into them," said Corcoran.
"They can learn how these record breakers use science to become better at what they do. Ultimately they feel like they’re playing but they are actually learning stuff and that is the best of both worlds."
Featuring an arcade-like atmosphere, the room is filled with games and exhibits that allow participants to have their shot at breaking some of the brand’s most iconic records.
Bringing the popular books to life, there is even a life-sized door featuring a walk-through silhouette of the world’s tallest man.
"Some of those interactives are official attempts, they can learn about record holders, they can watch record holders, but again, the ability to get in and attempt records," said Corcoran.
"Even if you aren’t the best in the world at that, you’re with your family, and you’re competing and sometimes its okay to not be the best in the world so long as you’re a little bit better than your bigger brother."
Science North is expecting the exhibit to bring through approximately 110,000 visitors, bringing $40 million in economic benefits to the province.
As part of the travelling exhibit, Science North is planning a community contributory world record attempt on March 19, trying to build the largest binary coded message made with canned food items.
"Every visitor will have a chance to participate in establishing a new world record together," said Guy Labine, the chief executive officer of Science North.
"As subsequent visitors come that record is going to get closer and closer and closer and we’re hoping it’s broken at some point in the summer. It’s a great opportunity to get the community engaged."
Officials say they believe the brand truly resonates, which explains its millions of fans around the world.
"A lot of it comes down to the unbelievable and the amazing, and that is what is so great about both brands," said Corcoran.
"On the Guinness World Records side, there’s this authenticity. If it’s in Guinness World Records you know it’s a true record."
The exhibit will run at Science North until September 7th.