Consumers willing to go the extra kilometre as automakers experience a microchip shortage
A new survey by autotrader.ca found new vehicle buyers are aware of the shortage of microchips and those consumers are willing to be more flexible as a result.
“We did this research to understand consumer awareness level and 90 per cent of them were aware of the microchip shortage,” said Baris Akyurek, director of marketing intelligence at autotrader.ca.
“Those consumers have also made some adjustments to their behaviours so they can go ahead with their lives and buy the cars that they need to buy.”
Those behaviours include customers willing to travel further to purchase a vehicle -- more than 400 kilometres to buy that car, truck, car or SUV.
“One-third of consumers that we surveyed are willing to drive that extra kilometre and they are also willing to adjust their budget,” said Akyurek.
“Even 30 per cent of new car shoppers say they are willing to pay more for the vehicle that they want.”
Akyurek added that consumers faced with the microchip shortage are also doing more comparison shopping.
“Consumers want to know the average price and they want to compare the price of the car they’re interested in so they are more informed, more confident in making that decision,” he said.
Akyurek also said the autotrader.ca survey revealed that consumers believe there will be less room to negotiate price when buying that new vehicle.
CTVNews.ca Top Stories
Widow looking for answers after Quebec man dies in Texas Ironman competition
The widow of a Quebec man who died competing in an Ironman competition is looking for answers.
Tom Mulcair: Park littered with trash after 'pilot project' is perfect symbol of Trudeau governance
Former NDP leader Tom Mulcair says that what's happening now in a trash-littered federal park in Quebec is a perfect metaphor for how the Trudeau government runs things.
World seeing near breakdown of international law amid wars in Gaza and Ukraine, Amnesty says
The world is seeing a near breakdown of international law amid flagrant rule-breaking in Gaza and Ukraine, multiplying armed conflicts, the rise of authoritarianism and huge rights violations in Sudan, Ethiopia and Myanmar, Amnesty International warned Wednesday as it published its annual report.
Photographer alleges he was forced to watch Megan Thee Stallion have sex and was unfairly fired
A photographer who worked for Megan Thee Stallion said in a lawsuit filed Tuesday that he was forced to watch her have sex, was unfairly fired soon after and was abused as her employee.
Amid concerns over 'collateral damage' Trudeau, Freeland defend capital gains tax change
Facing pushback from physicians and businesspeople over the coming increase to the capital gains inclusion rate, Prime Minister Justin Trudeau and his deputy Chrystia Freeland are standing by their plan to target Canada's highest earners.
U.S. Senate passes bill forcing TikTok's parent company to sell or face ban, sends to Biden for signature
The Senate passed legislation Tuesday that would force TikTok's China-based parent company to sell the social media platform under the threat of a ban, a contentious move by U.S. lawmakers that's expected to face legal challenges.
Wildfire southwest of Peace River spurs evacuation order
People living near a wildfire burning about 15 kilometres southwest of Peace River are being told to evacuate their homes.
U.S. Senate overwhelmingly passes aid for Ukraine, Israel and Taiwan with big bipartisan vote
The U.S. Senate has passed US$95 billion in war aid to Ukraine, Israel and Taiwan, sending the legislation to President Joe Biden after months of delays and contentious debate over how involved the United States should be in foreign wars.
'My stomach dropped': Winnipeg man speaks out after being criminally harassed following single online date
A Winnipeg man said a single date gone wrong led to years of criminal harassment, false arrests, stress and depression.